Brand Design: The Post
The iconic Clock Tower in Lethbridge, Alberta is being reimagined for a future of innovation. This building is being completely renovated to create a vibrant hub for for business, innovation, community, and collaboration in the heart of Lethbridge’s Downtown. This bold redesign emphasizes the new status of the building while contrasting and complementing its historic significance.
The iconic Clock Tower in Lethbridge, Alberta is being reimagined for a future of innovation. This building is being completely renovated to create a vibrant hub for for business, innovation, community, and collaboration in the heart of Lethbridge’s Downtown. This bold redesign emphasizes the new status of the building while contrasting and complementing its historic significance.
Sumus Property Group wanted to create a presence in the community with a brand for this renovation. With the branding, they wanted to create a mood and expectation for this new building design. Something they could use for signage, print materials and web design.
Crossing old with new, this was another project I led the creative for while working with the studio, Output Media. Listed below is a brief summary of the project and my contributions.
Crossing old with new, this was another project I led the creative for while working with the studio, Output Media. Listed below is a brief summary of the project and my contributions.
Logo, Branding & Icon
After a tour of the building and listening to the ideas and vision for the new building, I began working on a logo and brand identity. The logo had to work alone, as well as with the title written beneath it. I also designed the logo to be used as brand accents. Along with the logo, I created an icon to be used any where they wanted - favicon, social, print, etc. I also put together a Brand Guidelines booklet explaining how their logo and icon should be used, as well as their brand colours, font and overall look and feel of the brand.
I created a brand that successfully fit the future design for the new building and established it's presence in the community of Lethbridge.
After a tour of the building and listening to the ideas and vision for the new building, I began working on a logo and brand identity. The logo had to work alone, as well as with the title written beneath it. I also designed the logo to be used as brand accents. Along with the logo, I created an icon to be used any where they wanted - favicon, social, print, etc. I also put together a Brand Guidelines booklet explaining how their logo and icon should be used, as well as their brand colours, font and overall look and feel of the brand.
I created a brand that successfully fit the future design for the new building and established it's presence in the community of Lethbridge.
